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Valentine's Day Gift Guide
By Avindy
2/5/2010 10:37:00 AM

The old way to deal with Valentine's Day: you, twelve million gift options, and no idea what she'll actually like.

We're turning the whole process on its head: since every Avindy-lover is different, we'll help you pick jewelry to match her taste. Whether she's a fashionista or a nature lover, likes a night out or hanging at art galleries, we've got the perfect piece.

[Orders must be placed no later than February 10, to arrive in time for Valentine's Day.]

For the woman seeking inner peace:

Diamond Lotus Dangle with ‘Be’ Stamp:

For the girl who likes to have her cake and eat it, too:

Champagne Pearl & Metallic Magnet Wrap: Our best selling magnet strand can be worn as either a wrap bracelet or a necklace.

For the not-so-secret romantic:

Two Hearts Necklace

For the nature lover:

Gold Handcrafted Tree Branch on Antiqued Sterling Silver Chains

For the fashionista:

Handcarved Vintage Medallion with White Topaz - As Seen in InStyle Magazine!

For the dyed-in-the-wool sweetheart:

Chunky Sterling Heart

For freeing her inner artist:

Sapphire and Peruvian Opal Trio

For the girl who likes an evening out:

Hammered Oval Cascade Earrings

For the boho girl:

Turquoise, Aquamarine and Hammered Silver Charm Necklace

[Orders must be placed no later than February 10, to arrive in time for Valentine's Day.]

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Sundance Trunk Show
By Avindy
2/3/2010 9:10:00 AM

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We’ve just gotten back from an amazing trip to the Sundance Resort Trunk Show, coinciding with the Sundance Film Festival in Utah.

Cindy and Avril with Brent Beck

We were incredibly lucky to stay with Brent Beck, who ran the resort with Robert Redford and later started the catalog with him. We wanted to adopt him and his wife Fae as an extra set of parents! They were so good to us. Among other things, Brent is a fabulous cook! Made us gourmet breakfast every morning and soufflés for dessert at night.

The Trunk Show was a wonderful experience. We got to show a little bit of everything – new pieces, one of a kind pieces, pieces from our holiday collection. Gemstones, diamonds, the works.

Cindy and Avril showing Avindy pieces at the Trunk Show

We’ve always had a very special place in our heart for the Sundance Catalog, since it led Avril to her initial interest in beading. Plus the celebrities were out in force: we saw Robert Redford and Bill Gates!

You can see lots more pictures of the trip in our Facebook album (including Redford and Gates).

Snowy Sundance, Utah.

Tags: travel, avindy's people

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Happy Holidays: Get 25% Off + Free Shipping!
By Avindy
12/7/2009 9:04:00 AM

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And the winner is …
Congratulations to Alyssa from Atlanta, winner of our diamond ring blog giveaway! Thanks so much to everyone who entered, especially those who left awesome comments about their favorite Avindy pieces.

We still wanted to give the rest of you a little something something, so:

Get 25% off any avindy purchase, plus free shipping, through December 10! Just enter the promo code TWINKLE at checkout.

Get 25% off any Avindy purchase, plus free shipping, through December 10! Enter the promo code TWINKLE at checkout.

Plus, you can now use your Amazon.com account to checkout from Avindy. Just click the Amazon button in the Avindy shopping cart, and tada!

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Diamond Ring Giveaway. Yep, you read that right.
By Avindy
11/30/2009 9:16:00 AM

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Update: The contest is now closed! Thank you to everyone for your enthusiastic entries. Check back shortly to see who the winner is!

Calling all aspiring treasure hunters: today's your lucky day.

To celebrate the holiday season, Avindy is giving away one of our bestselling diamond rings. You can win the Pave Diamond Circle of Life Ring in gold or silver, in whatever ring size you specify. Contest closes Thursday at midnight, with the prize drawing on Friday, so get your entries in!

The loot: the Pave Diamond Circle of Life Ring is a hammered 18K gold vermeil or hammered sterling silver handcrafted organic circle with seven 1.7mm fine quality diamonds on a delicate hammered band. All ring sizes available.

There are three ways to enter:

1. Leave a comment on this blog post telling us about an Avindy piece you love. (Browse our work here. Comments are screened, so your entry might not be visible right away.)

and/or

2. Become a fan of Avindy on Facebook.

and/or

3. Sign up for the Avindy email list.

It’s that easy! Be sure to use a valid email address when you comment, or make sure your Facebook settings allow people to message you, so you can be contacted if you win.

And after that, you can tell your friends, by clicking the Share button below to email this, or post it to Facebook or Twitter. Happy hunting!

FINE PRINT Contest begins on Monday, November 30, 2009 and all entries are due Thursday, December 3, 2009 by 11:59 p.m. PST. No purchase necessary to enter. One winner will be selected at random from all eligible entries. Maximum three entries (one per entry method) per person. Avindy employees are ineligible to enter. Entries that do not follow all of the entry requirements will not be considered. The winner will be notified by email or Facebook message and have 24 hours to confirm receipt of the email/message and forward their contact information for shipment of the prize. If no response is received within 24 hours, another winner will be selected. Winner agrees to have their first name and town published on the Avindy blog. Comments left on the blog become the property of Avindy and can be reused in the future. Odds of winning depend on the number of eligible entries received. Open to participants in the U.S. 18 years and older.

>> Become a fan of Avindy on Facebook
>> Follow Avindy on Twitter

Tags: contest, our stuff

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Avindy in InStyle Weddings
By Avindy
11/23/2009 12:17:00 PM

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Avindy jewelry in InStyle Weddings Fall 2009

Dress: check.
Ring: check.
Earrings: … ?

Avindy is featured in the fall 2009 issue of InStyle Weddings, where our Antiqued Silver Pave Diamond Circle Earrings are paired with a Monique Lhuillier silk chiffon gown. They're a great choice because they complement almost any gown, without being too distracting.

(The lowdown: These are antiqued sterling silver handmade milgrain circles with pave diamonds. Seven 1.7mm diamonds sparkle in each earring.) Click the picture below to view the full spread.

For other wedding jewelry, check out our diamond rings, which make unique wedding or engagement bands, and our personalized Gold Vintage Letter Stamp Necklace with Diamond Bail is a popular bridesmaid gift.

>> Become a fan of Avindy on Facebook
>> Follow Avindy on Twitter

Tags: our stuff, weddings, shout out

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Pearls!
By Avindy
11/9/2009 3:49:00 PM

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We’re back! Our trip to South Africa was wonderful: 88-year-old Grannie Cissie looked glamorous in her Avindy necklaces every day we were there! Despite not being able to walk, she was dressed for the runway every day with a different mix of Avindy necklaces layered together, with matching earrings and bracelets. She has quite a collection after all these years!

We got back home full of ideas and inspiration for pieces full of vibrant color for our spring 2010 collection. We’re thinking unusual trade beads mixed with faceted gemstones for an unpredictable splash of color and texture: stay tuned.

In the meantime we’ve got some best sellers from the studio: pearls, pearls and more pearls are flying out the door! Holiday season is around the corner and people are layering our pearls to make a real couture statement with a cocktail dress or blue jeans, for a very on-trend look.

Avindy pearls are classic yet funky, and so versatile. You can layer them with your own pearls to revitalize a sentimental strand in your drawer that never gets worn.

Antiqued Sterling Silver and Freshwater Pearls

The down low: our pearls are freshwater, in organic shapes and neutral hues, and come layered with antiqued sterling silver chains and signature toggle tassels. The perfect complement to your 2009 holiday season, and long after.

Tags: our stuff, travel, fashion

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Fashion Blog Roundup
By Avindy
10/30/2009 2:46:00 PM

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We're all about individual style here at Avindy, so we love people using the internet to show off their own fashion sensibilities. Like local-to-us Atlanta blogger Rhiannon, who keeps a lookbook of her adorable outfits, in addition to finding and selling vintage pieces online. Girl knows how to rock a dress and cardigan, not to mention a whole lineup of fall tights.

The Sartorialist is undoubtedly the most well-known street fashion blog (if we're not counting the New York Times' Bill Cunningham's long-running On the Street feature), but there are tons of other sites also finding great looks on the go:

Beyond Boston Chic showcases outfits at Harvard and beyond, while Copenhagen Cycle Chic has tons of European fashion -- on bikes, no less.

And finally, many thanks to Sunday Clothes for featuring our jewelry this week!

Now you: What's your can't-miss style blog?

Tags: fashion, shout out

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African Inspiration
By Avindy
10/17/2009 3:22:00 PM

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Sapphire and Opal Mint Seedbead Multiwrap

Things are crazy hectic at the Avindy studio these days. We might actually be busier than we've ever been, getting tons of orders ready to go out -- 50 pieces here, a shipment of 500 there. It gives the loft that nice buzz that comes with everyone being happy and busy.

This week, we're heading to Africa, which is always an excellent source of both inspiration and material. Our work has always been very influenced by Africa and our time living there, particularly intricate African beadwork. Its vibrancy and mix of colors -- not to mention its seed beads -- show up in a lot of our pieces.

Diamonds in the Rough in Antiqued Silver

So we're hoping to come back with fresh ideas, and maybe some great finds in the form of unusual gems and other pieces.

And stay tuned for exciting news about Avindy and the 2010 Sundance Film Festival!

Tags: our stuff, travel

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Thanks, Fashion Binge!
By Avindy
9/2/2009 3:20:00 PM

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We'd like to say thank you to the cute-as-pie fashion blog Fashion Binge for the shout out to our Pave Diamond Circle of Life Ring in their post on awesome wedding rings.

Thanks a million, from Avindy. :)

Tags: our stuff, shout out, weddings

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Avindy on QVC!
By Avindy
8/28/2009 3:35:00 PM

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Avril and Cindy will be appearing on QVC this Saturday, August 29th at 2 pm. Be sure to check in during the “sterling silver” hour to peruse our lovely jewelry! We would love to know what you think of the program, so drop us a line or leave a comment and let us know. See you on Saturday!