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We know it is really really cold out for most of us right now, but just hang in there because it's almost Spring!! The best part about Spring for Avindy? Introducing our new jewelry!! We have a few different collections to share with you in the coming days, but for now we are going to kick it off with Rain—which springs (no pun intended) from our brand new 2012 Gemstone Collection.
To be frank, there isn't really an exciting story about how this collection came about. We just simply fell in love with the combination of stones that we found on a gemstone searching trip. Rain is overflowing with Labradorite, Aquamarine and Chalcedony. All beautifully magnificent stones that pair perfectly with brushed brass, which we also used in this collection. You will certainly find that these gemstones reflect an abundance of nature and an endless range of colors, contours and facets that blend together in ways both subtle and striking. As always, Avindy gemstones are hand-selected for brilliance and balance, shade and texture, and are paired with unexpected materials to achieve Avindy’s signature symbiotic beauty.
Chalcedony (pronounced kal SED' uh nee) is a most interesting gemstone. It comes in several different color varieties, but for our collection we chose the blue variation. According to The Blue Chalcedony Mine, this quartz gemstone has a pretty long history in jewelry and archaeologists have dug up Babylonian and Assyrian chalcedony cylinder-seals on Minoan Crete at the Palace of Knossos, dating from 2500 to 500BC. WOW! That being said, there are a few conflicting views on where the name and the gemstone itself originate from, although most claim that it is named for the ancient seaport of Chalcedon (now called Kadiköy) located in Asia Minor (Turkey, to be exact). None the less, today deposits are found in many parts of the world, but the most prized Chalcedony are from India, Madagascar, Burma, Brazil, Mexico, and USA.
Although there seems to be conflict on where the gemstone and its name originate from, there is little argument on its healing ability and mystical powers. This beautiful stone is believed to banish fear, hysteria, depression, mental illness and sadness. Chalcedony is worn by many to promote calm and peace, and also to stimulate creativity.
So now, without further ado, we introduce you to Rain. You can click on the individual images to view a larger version of each piece.
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DANCING BRIOLETTES - ITEM #101.1512
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FUNKY BOX CHAIN WITH AQUAMARINE, ROMAN GLASS, LABRADORITE AND MYSTIC TOPAZ - ITEM #180.107
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ROMAN GLASS DUO - ITEM #222.1182
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RAIN BRIO BURSTS - ITEM #595.242
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FUNKY BOX CHAIN LAYERS WITH ORGANIC WHITE FRESHWATER PEARLS AND VINTAGE SILVER BRASS BEADS - ITEM #198.3247
These items aren't for sale on our site yet, but you can always use our store locator to find a store that sells Avindy jewelry near you. We have listed the item numbers above for your convenience. Be sure to check back often in the next few days. We will be tickling your fancy with some more items of beauty and brilliance. In the meanwhile, you should be getting your loved ones buttered up for Valentines day...which is right around the corner :) We have this fancy thing on our site called a wish list. You can sign up for an account here and access it. The wish list feature allows you to save items that you like and email them to others. Kind of like a little :wink wink: or :nudge nudge: for someone who might be thinking about getting you a gift.
Oh and don't forget to add us on Facebook for quick updates, industry news and the occasional special deal.
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As you may or may not know, Avindy is in the midst of celebrating it's 10th year of creating jewelry inspired by years of world travel and a philosophy built on the beauty of handmade craftsmanship. In commemoration of this achievement, we have decided to take the world on a tour of our hometown with the Arabia Collection inspired by our latest photoshoot on Arabia Mountain located in Atlanta, Georgia. A perfect setting for our Fall 2011 lookbook, Arabia Mountain is very much like Avindy in that it is a small mountain that rises abruptly from a virtually level surrounding plain.
This particular collection presents you with an array of colors that can be found amongst the beautiful scenery of Arabia Mountain—chock full of stormy greys, teal, aquamarine, green mystic topaz and antiqued sterling silver. The color story borrowed from the beautiful Mountain is so versatile that not only can you pair any of the pieces in the collection with your favorite little black dress, but you can also invigorate your favorite pair of jeans and that comfy white waffle T-shirt you are bound to practically live in this Fall.
Our signature style that Avindy fans have come to cherish remains present in the layering of metals and contrasts between faceted and rough gemstones, with one of the most interesting gemstones in this collection being the Labradorite. The stone was originally discovered in 1770 on the Labrador Peninsula in Canada, thus the namesake, but can also be found in Norway, and the former USSR. Labradorite, an iridescent grayish gemstone with streaks of black, brown or blue, is said to protect and clear the aura, as well as balance and protect one from energy leaks.
Join us in the coming weeks as we indulge in more stories of color, style, and travels as told by our Fall 2011 collections.
 
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